Recently a customer asked us, “Is it ‘Khadi’? Then it must be coarse and I cannot wear it in the summers.” This post is specifically written to address this doubt. Every query and every customer input is precious and necessary to answer. Khadi is distinct; every bit of the cloth is filled with character and human ness....
My collaboration with Shakil Ahmed Khatri, master craftsman of Batik block printing, goes back to 2016 when I met him at his workshop in Mundra, Kutch. I was at the ‘what can I do’ phase of my entrepreneurial journey. I was making those critical decisions of what, why and how I should create. A small batch of 50 metres is what I asked him to do, but in natural dyes and not synthetic dyes....
